SEO happens to be one of the most widely used form of marketing. There are millions of sites on the Internet and the search engines do a great job in indexing all those sites and giving users relevant information. Optimizing your site for the search engines increases the likelihood of your targeted niche finding your site. This article contains tips for search engine optimization to keep in mind when designing your site (with thanks to the Edmonton SEO guys – Canada West Internet Marketing. You guys rock!).
Research, Research, Research
Huge tip, here… your success will largely be determined by the quality of your keyword research with SEO. Each market is different, and you have to determine what specific keywords are the best to choose, those phrases that will get your biggest bang for your efforts. People have been hearing this advice for some years now, and that is to only target those phrases that can produce the greatest amount of search volume “plus” low competition. The theory sounds pretty straightforward, and it’s really not hard, but there are so many people who fail on this part. Using a good research tool for keywords really goes a long way to solving this problem. Google’s Keyword tool is one such tool that can give you vast insight on profitable keywords. The best thing to do is just use it, it’s quite intuitive and there are instructions, so don’t be afraid to try it. Word Tracker is another tool that you can use, but it’s a paid keyword research tool. So it really just depends on your budget and what you’re comfortable using. For best results, you’ll need to have an internal link structure that is “SEO friendly” for your websites. When you do this, all you’re doing is internally linking your pages to each other in your site using appropriate ‘anchor text’ for your links. This technique is often ignored by many because they only give value to external links. If you do this, the search engines will think your site is more of an authority and relevant site for your market. Also, your visitors will feel your site is easier to navigate because other pages will be very clear as to what they’re about. For more information about how to do keyword research, visit the website of one of the top SEO companies in Phoenix.
Navigation to Accomodation
You also want the search engines to easily know and understand what your site is about. In order to achieve this, use text link navigation. Search engine bots prefer text for links, so be sure to accomodate them. You’ll be able to get your pages read and indexed by using that approach.
No Flash in the Pan
If you are looking for an overnight fix, search engine optimization is not it. With time and patience, the results of search engine optimization are worth it. Don’t worry about your fluctuating Page Rank and rather focus on the other factors such as creating good keyword oriented titles and adding fresh content. By focusing on these two main factors, your site will gain the respect of the search engines.
Don’t have unrealistic expectations. You’re simply not going to get to the first page or the top of the first page over night, in a week or even in a month. For example, let’s say you are an air conditioning repair service in Las Vegas and you hire a Las vegas SEO company to help you bring in more clients. If you’ve never done SEO before or you’re even a new business, all of the other companies already doing SEO will have a head start on you. Getting to the first page will take time and you can’t just do search engine optimization once.
Businesses like personal injury lawyers and air conditioning services use SEO
Don’t get left behind. Almost every business sector is using SEO in their marketing strategy. The businesses are driving traffic to their website by being on the first page for the specific search terms they want to be found for; whether it be a Vancouver personal injury lawyer, finding the best Las Vegas air conditioning repair service or a Surrey divorce lawyer. The longer you wait to do SEO, the further you get left behind.
Looking for help?
If you need more help in this area, visit http://SEO.canadawestinternetmarketing.com for more info, or better yet, give them a call. Their contact information is on their website.